Millennials, those consumers between the ages of 18-34, have entered into the high spending years of their lives. They are settling into careers, having families, and buying homes.
In 2016, millennials overtook the Baby Boomers as the largest population in North America.
This generation grew up with the internet and spends an average 3.1 hours a day on social media.
For local mortgage brokers to succeed, and capture the attention of the majority of new homebuyers entering the market, they need to be actively promoting themselves and engaging with Millennials on the social media channels that are important to them.
Unfortunately, very few brokers and brokerages know how to use social marketing effectively. Many will use social posts to spam out rate updates or talk about how great they are.
Here’s a small tip of advice for social media: homebuyers only care about what’s in it for them, and to engage them, you need to provide value!
For those mortgage professionals who want to tap into the massive lead and revenue opportunity of social media marketing, have meaningful conversations with potential customers, and raise their brands authority in their community.
Mortgage Reputation offers a complete done-for-you social media marketing solution.
Unlike typical digital marketing agencies, we actually have mortgage industry experience under our belts, and understand homebuyer intent.
We craft social posts that engage and make people want to share your profile.
Our overall goal is to keep your brand in the top of people's mind; so that when they think about getting a mortgage they remember your business.
Your social media manager, an english speaking, university graduate writer, in our Canada office, works 1-on-1 with you to build your voice on the 4 major Social Networks.
First, we meet with you to discuss your custom social marketing strategy.
Second, we update, design, and build your social profiles on Facebook, Google+, LinkedIn, and Twitter, to match your personality and branding.
Third, on a weekly basis, we craft custom social media posts and syndicate them out to the big 4 social websites.
The posts we create are a mix of marketing posts, that target homebuyers at different stages of the purchase funnel, fun & engaging posts, or hyper local content.
Fourth, we boost each post on Facebook for maximum exposure and to encourage shares or likes.
The main strategy behind our social marketing service is to increase awareness of your services and drive traffic to your website, in order to create conversion opportunities.
Our standard rates include 2 or 4 posts per week to: Facebook, Google+, LinkedIn, and Twitter; with a custom image. And again, each post is boosted on Facebook for a minimum of $5 to get you more views.
We choose to focus our efforts on building your audience on the major 4 because the posts on these sites are indexed most often by search engines; meaning there is a greater chance that one of these posts will be found by a prospective home buyer.
In order to produce the desired results for our clients, and avoid conflicts of interest, we only work with 1 mortgage brokerage per city.
If you'd like us to dramatically improve your online reputation and leads, claim your free strategy session.
If you're serious about becoming the top mortgage broker in your city, go to our "Learning Zone" page, where you can download valuable reports.
If you have questions, contact us for more information.