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How Reputation Management Can Protect Your Brand
As a mortgage broker, a large part of your business' success depends on trust — and thus your reputation.
Maintaining great relationships and generating business from word-of-mouth is still an important asset. But many brokers overlook the impact of their online presence. You need to protect your brand in the virtual world as much as in reality.
You've heard the stat before, 84% of consumers trust an online review as much as a recommendation. This means one negative online comment can send a huge chunk of potential leads packing to the competition.
Reputation management is the number one way to protect yourself and protect your brand as a mortgage broker.
Let's talk about the ways reputation management can impact your sales and help you have an overall more successful broker company.
How to Protect Your Internet Reputation
When it comes to the long-term success of your mortgage broker company, your reputation is everything.
You could sell the best product or service in the world. If you have a bad reputation, no one is going to want to do business with you. It's too risky.
Can you blame them?
After all, how many times have you let reviews steer your decision about buying a product or service? If you see enough negative reviews, you decide to shop elsewhere. That gets you the best value for your money.
That's why small businesses and Fortune 500 companies alike have to be careful with their respective reputations in the mortgage world. Here are our tips for managing and protecting your internet reputation.
Review Management Best Practices For Mortgage Brokers
Consumer opinion in the form of online reviews holds a lot of weight in today's fast-paced digital marketplace.
As it turns out, potential customers regard consumer reviews as a kind of holy grail before committing to a purchase.
9 in 10 consumers put online reviews and personal recommendations from friends and family on the same pedestal.
Online reviews are like a double-edged sword. Most satisfied customers will gladly leave your business a glowing review. However, those who were not as satisfied with your mortgage services can leave damaging negative reviews about your business in their wake.
Review management, when well executed, effectively suppresses and addresses any bad publicity your business is facing online.
But how can you leverage online reviews to boost your brand's visibility? Let's find out.
The Importance of Focusing on Reputation Marketing
As a mortgage service provider, and frequent reader to this website, you may understand how important it is to manage your business's reputation.
Simply put, your reputation can make or break your success.
But the thing is, too many businesses and brands have this mindset; that reputation management is like risk management. That is, people tend to see reputation as potentially problematic and deal with it only once a crisis arises. But you shouldn't.
Don't get us wrong, reputation management is highly important. We're not saying otherwise. However, beyond merely managing it, you can actually tap into your reputation and use it as a channel to generate profit.
How? Today we're going to talk all about reputation marketing and how it can bring in more leads and closed transactions.
Reputation Management Services Trends to Watch for in 2017
Do you know what it takes to put into practice effective reputation and brand management?
If you were hesitant to answer, we can help you. We know that your online presence is your most important asset in society today.
Reputation management takes time and a consistent effort. You must develop a solid strategy for success.
90% of homebuyers use the internet as part of their decision.
In a climate where one poor review or a single typo can diminish your reach by thousands, this seems daunting. Knowing the current trends in reputation management services will help make your life easier and your business more fruitful.
9 Ways to Use Your Business Online Reputation to Your Advantage
Have you heard that more than 88 percent of buyers consider online reviews when purchasing products or services? Studies show that 1-star improvement to review ratings can lead to 5-9 percent increase in revenue.
However, a bad review could harm your business and bottom line. Clearly, your online reputation makes a big impact on your revenue.
Keep reading to learn our top nine ways to use your business’ online reputation to your advantage. Let’s get into it!
Everything You Need to Know About Online Reputation Management
Online reputation management can be a lot like managing gossip. It doesn't necessarily matter if something is true, it just matters that it's out there.
It doesn't even take that much for a negative comment or review to gain traction. Often, once a disparaging comment is made about a company, it can be too late to recover their public image.
Knowing how to combat bad publicity while gaining public favor is no easy task. Therefore, it's important you know how to properly maintain your company's online reputation.
Your online reputation dictates what people think of your business, so it better be good. Read on for all there is to know about online reputation management.