All posts by Aaron LeBLanc
How Reputation Management Can Protect Your Brand
As a mortgage broker, a large part of your business' success depends on trust — and thus your reputation.
Maintaining great relationships and generating business from word-of-mouth is still an important asset. But many brokers overlook the impact of their online presence. You need to protect your brand in the virtual world as much as in reality.
You've heard the stat before, 84% of consumers trust an online review as much as a recommendation. This means one negative online comment can send a huge chunk of potential leads packing to the competition.
Reputation management is the number one way to protect yourself and protect your brand as a mortgage broker.
Let's talk about the ways reputation management can impact your sales and help you have an overall more successful broker company.
How to Protect Your Internet Reputation
When it comes to the long-term success of your mortgage broker company, your reputation is everything.
You could sell the best product or service in the world. If you have a bad reputation, no one is going to want to do business with you. It's too risky.
Can you blame them?
After all, how many times have you let reviews steer your decision about buying a product or service? If you see enough negative reviews, you decide to shop elsewhere. That gets you the best value for your money.
That's why small businesses and Fortune 500 companies alike have to be careful with their respective reputations in the mortgage world. Here are our tips for managing and protecting your internet reputation.
Review Management Best Practices For Mortgage Brokers
Consumer opinion in the form of online reviews holds a lot of weight in today's fast-paced digital marketplace.
As it turns out, potential customers regard consumer reviews as a kind of holy grail before committing to a purchase.
9 in 10 consumers put online reviews and personal recommendations from friends and family on the same pedestal.
Online reviews are like a double-edged sword. Most satisfied customers will gladly leave your business a glowing review. However, those who were not as satisfied with your mortgage services can leave damaging negative reviews about your business in their wake.
Review management, when well executed, effectively suppresses and addresses any bad publicity your business is facing online.
But how can you leverage online reviews to boost your brand's visibility? Let's find out.
The Importance of Focusing on Reputation Marketing
As a mortgage service provider, and frequent reader to this website, you may understand how important it is to manage your business's reputation.
Simply put, your reputation can make or break your success.
But the thing is, too many businesses and brands have this mindset; that reputation management is like risk management. That is, people tend to see reputation as potentially problematic and deal with it only once a crisis arises. But you shouldn't.
Don't get us wrong, reputation management is highly important. We're not saying otherwise. However, beyond merely managing it, you can actually tap into your reputation and use it as a channel to generate profit.
How? Today we're going to talk all about reputation marketing and how it can bring in more leads and closed transactions.
7 Things You Should Know About Citation Building
Citation building is the most effective way to build local SEO juice for your business.
Citations need to be a foundational part of your local SEO strategy.
Google's 3-pack local listing model makes citations even more crucial. To get listed here you need NAP consistency across the web. High-quality directory mentions lend to your prominence in search engines.
Here we talk about the 7 things you need to know to get started on citation building.
Reputation Management Services Trends to Watch for in 2017
Do you know what it takes to put into practice effective reputation and brand management?
If you were hesitant to answer, we can help you. We know that your online presence is your most important asset in society today.
Reputation management takes time and a consistent effort. You must develop a solid strategy for success.
90% of homebuyers use the internet as part of their decision.
In a climate where one poor review or a single typo can diminish your reach by thousands, this seems daunting. Knowing the current trends in reputation management services will help make your life easier and your business more fruitful.
9 Ways to Improve Your Local Search Results
You've got a great mortgage service that you know local people need.
So, why aren't they finding you?
Poor SEO.
If your website isn't optimized for local search, potential customers won't even know you exist. There's no point in focusing your SEO strategy on the entire world if you only do business within a specific area.
It's often much easier to rank well for keywords in your local area, as you're not competing with so many other businesses.
It's been shown that 18% of local mobile searches lead to a sale within one day, and 50% lead to a store visit on the same day.
Ready to find out how to improve your local search results?
Let's do this.
9 Ways to Use Your Business Online Reputation to Your Advantage
Have you heard that more than 88 percent of buyers consider online reviews when purchasing products or services? Studies show that 1-star improvement to review ratings can lead to 5-9 percent increase in revenue.
However, a bad review could harm your business and bottom line. Clearly, your online reputation makes a big impact on your revenue.
Keep reading to learn our top nine ways to use your business’ online reputation to your advantage. Let’s get into it!
How to Improve the Business Listing Building of Your Mortgage Brokerage
When looking for local businesses, where do you think 4 out of 5 people now go? That's right: online.
A quick internet search will often bring up a list of companies nearest them, who fit the bill for the offering they're looking for.
But how do you get your company on those sites in the first place? The answer lies in creating a business listing.
As a mortgage broker, you know how important a solid business listing can be. Making sure your voice gets heard, your announcements get read, and your prospects get noticed is essential to building your business.
Yet, for many, increasing the impact of your online business listings can be tricky. Where do you start? How do you get your data out? How do you keep them growing?
Today, we're taking a look at just what goes into business listing building, and how you can use yours to its full potential.
Interested in learning more? Let's get started!
7 Essential Content Writing Tips for Mortgage Brokers
If you're venturing into creating an online presence, there's one phrase you've probably heard by now: content writing.
As a mortgage broker, you may not understand the significance of writing content. You may not think it's necessary for the type of professional you are.
However, this is a huge mistake! Content is proven to increase customer engagement, which results in more clients and business for you.
Curious how to make the most out of your content marketing? Have questions? Read on to find out!