Business Online Reputation

9 Ways to Use Your Business Online Reputation to Your Advantage

Have you heard that more than 88 percent of buyers consider online reviews when purchasing products or services? Studies show that 1-star improvement to review ratings can lead to 5-9 percent increase in revenue.

However, a bad review could harm your business and bottom line. Clearly, your online reputation makes a big impact on your revenue.

Keep reading to learn our top nine ways to use your business’ online reputation to your advantage. Let’s get into it!

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1. Audit your online review process

Be sure to check on your online review sources consistently, and keep your scores as high as possible. Customer service is key. If your reviews look great, then use social media and other means to spread the news.

Google search allows consumers to see local businesses and review their products and services. Perform a quick scan of your online reviews and see where you can improve your services.

Work on strengthening your customer service and boosting those reviews. This will lead to a stronger and more robust online reputation for your mortgage business.

2. Promote your reviews online and ask customers for more

Once your reviews are up to your standards, get started on spreading the word. Post your reviews on your website and through your social media pages.

Start asking past customers to leave a review online. The worst thing they can say is no. Usually, satisfied customers will be happy to leave a positive review for your business.

When asking customers to leave reviews online, switch up the websites where they can post their thoughts. For example, one day ask your clients to leave reviews on Google. The next day, ask customers to go to Yelp. Having reviews on multiple sources increases the trust and authority of your brand.

Consider sending out email newsletters with a link at the bottom asking buyers to leave positive reviews. On social media, ask your fans to leave reviews on Facebook or Google+.

3. Respond to your customers’ concerns in real time

You will need to have a strong method for engaging with customers online especially if a negative review is left about your business. You need to engage and respond to your customers quickly and effectively.

Use positive language and sympathize with your customers. Try to take the conversation offline.

Addressing negative reviews makes customers trust your services.

Take time every single day to monitor reviews, comments, and messages you receive through social media channels and other online websites. This will help improve your company’s online reputation. It also helps you stay on top of any feedback and provide greater customer service.

4. Create as many online review profiles as possible

One of the best ways to get more positive online reviews and boost your business’s reputation is to have a great presence online. You need to proliferate through the web.

Make as many online review accounts as possible. Add your business name and open accounts through social media platforms like LinkedIn, Google, Yelp, Foursquare, Yellowpages, and Facebook. Add another social media account on Twitter to answer customers’ questions and concerns.

Having a strong presence on the internet will ensure new home buyers can find you, and keep your online reputation positive.

5. Create email marketing campaigns, banner ads, and more

Other great ways to improve the number of positive reviews your company gets is sending email campaigns and including banner ads. When you send an email newsletter, include a link to the online website where your customers can leave reviews.

If you send invoices to your customers, add a link at the bottom asking for them to leave a review as well.

Also, you can put a banner ad on your website and social media sites that show customer testimonials or links to an external review site like Google or Yelp. These steps should boost your website traffic and leads.

6. Get video testimonials from your customers

Find those satisfied customers and ask them if they’d like to take part in a video testimonial. Regular customers who keep coming back, or refer you to others, would be a great source for video testimonials.

Once those videos are completed, post them on YouTube. Use your social media channels to promote those videos. Consider posting blogs on your site showcasing those videos.

Additionally, use the right keywords and search engine optimization strategies to make sure customers find your reviews. Before you know it, more customers will be calling and completing mortgage applications on your website.

7. Include banners and brochures in your brick and mortar store

Not everything has to be done online. If you have an office, be sure to post banners and other displays asking customers to leave Google or Yelp reviews.

Create a brochure asking people to leave online reviews as well as providing a background on your company. Add a brochure into the final documents you provide to your client.

8. Incorporate Google alerts and social media management platforms

One great way to monitor your business online is to set up Google alerts. This will send you reports of when your company, brand, or industry is mentioned on the news. Use keywords like your company, products, or industry to get Google alerts.

Social media tools like Hootsuite are also an excellent way to track what’s happening on your social channels. You’ll be able to see who’s commenting and sending messages. That will give you a faster method for responding to your customers’ concerns.

9. Watch your competitors

Monitor how your competitors are doing and analyze their strategies. Focusing on their successes could help you find new ways to improve your own reputation online.

Avoiding the failures of your competitors also helps you from going down on the wrong path. Watch how others in your industry engage with customers and consider adopting any positive approaches.

These nine strategies can help boost your online reputation as a whole, and help you generate more leads and revenue. If you have any questions about improving your online presence contact us here.

Thanks for reading!​

About the Author Aaron LeBLanc

Aaron is the President & Founder of Mortgage Reputation. He is a passionate and driven entrepreneur, with experience in the Mortgage Industry and Digital Marketing Technology. He can help you build the reputation and presence of your brand, and generate new business online.