As a mortgage broker, a large part of your business' success depends on trust — and thus your reputation.
Maintaining great relationships and generating business from word-of-mouth is still an important asset. But many brokers overlook the impact of their online presence. You need to protect your brand in the virtual world as much as in reality.
You've heard the stat before, 84% of consumers trust an online review as much as a recommendation. This means one negative online comment can send a huge chunk of potential leads packing to the competition.
Reputation management is the number one way to protect yourself and protect your brand as a mortgage broker.
Let's talk about the ways reputation management can impact your sales and help you have an overall more successful broker company.